The best cookieless analytics tools in 2026

TL;DR: The best cookieless analytics tools in 2026 are Reignat, Plausible, Fathom, Umami, and Simple Analytics. All avoid marketing-cookie tracking by default. Reignat adds revenue attribution and journeys; Plausible and Fathom optimize for simple aggregate stats; Umami is the free self-host pick; Simple Analytics is the most privacy-maximal.

Cookieless analytics is the category people mean when they ask whether they can drop the cookie banner. The honest answer: it depends on your whole stack (ads, chat widgets, A/B tools), not just analytics. If analytics is the only non-essential cookie you were setting, switching to a cookieless tool often removes that prompt. More on that in Do I need a cookie consent banner?.

Check the meter before the price

Two tools can both say "$9 a month" and mean different things. Some meter pageviews (one page load). Others meter events (a pageview or anything you tag — signup, purchase, click). If you only look at pages, a pageview meter stretches further; if you tag conversions, compare event meters honestly. Reignat meters events. Read the meter line on every plan before the dollar amount.

Five cookieless tools worth comparing

01. Reignat

That's us

Revenue-first, privacy-friendly analytics with journeys, funnels, realtime, and an AI assistant — every feature on every plan.

Price: From $9/mo for 10,000 events (7-day trial).

Strengths

• Revenue attributed back to page, source, and campaign
• Visitor journeys, funnels, realtime map, and Core Web Vitals in one dashboard
• AI assistant for plain-language questions
• Unlimited websites; one usage-based plan with every feature included
• Lightweight cookieless script (~2 KB)

Trade-offs

• Hosted product — not a self-host binary
• Meters events, so tagged conversions count toward the same allowance
• Younger than Plausible, Fathom, or Matomo

02. Plausible

The default lightweight, open-source privacy dashboard: one clean page of numbers.

Price: From ~$9/mo for 10,000 pageviews (Starter); Growth/Business unlock more features.

Strengths

• Simplest dashboard in the category
• EU-owned and EU-hosted cloud
• Open source and self-hostable

Trade-offs

• Funnels, journeys, and revenue sit on higher tiers
• Custom events share the pageview meter
• Aggregate-first — less per-visitor depth on entry plans

03. Fathom

Flat, multi-site pricing for people with many properties or high untagged traffic.

Price: From $15/mo for 100,000 pageviews (50+ sites on entry plans).

Strengths

• Generous site counts on every plan
• Strong pageview allowance at the entry tier
• Imports from Universal Analytics and GA4

Trade-offs

• Aggregate-only by design — no individual visitor trail
• Custom events share the pageview meter
• Hosted product is closed source

04. Umami

The free self-host choice, with a hosted cloud if you would rather not run a server.

Price: Free self-hosted; Umami Cloud free Hobby (~100k events), paid from ~$9–20/mo.

Strengths

• Genuinely free if you run your own stack
• Clean, familiar dashboard
• Open source with a simple license

Trade-offs

• Self-hosting is yours to maintain and back up
• No payment-provider revenue attribution
• Less depth on funnels and journeys than product analytics tools

05. Simple Analytics

The most privacy-maximal option: no visitor IDs at all, by design.

Price: Free plan (30-day history); paid from ~$9–20/mo depending on billing and users.

Strengths

• No visitor identifiers whatsoever
• A free forever tier with limited history
• Embeddable public charts

Trade-offs

• Extra users often billed separately
• No cross-session journeys, on purpose
• Deliberately shallow compared with revenue-first tools

Side by side

A quick comparison. Prices were checked against each product's public pricing on 2026-08-28 and change often — confirm the current plan and meter before you commit.

Reignat

• From: From $9/mo for 10,000 events (7-day trial)
• Meters: Events
• Open source: No (managed product)
• Cookieless default: Yes
• Revenue attribution: Yes (Stripe, Polar, Paddle, Lemon Squeezy, Dodo, RevenueCat, custom)

Plausible

• From: From ~$9/mo for 10,000 pageviews (Starter); Growth/Business unlock more features
• Meters: Pageviews
• Open source: Yes (self-host Community Edition)
• Cookieless default: Yes
• Revenue attribution: Business plan / limited

Fathom

• From: From $15/mo for 100,000 pageviews (50+ sites on entry plans)
• Meters: Pageviews
• Open source: Lite only (hosted is closed source)
• Cookieless default: Yes
• Revenue attribution: No

Umami

• From: Free self-hosted; Umami Cloud free Hobby (~100k events), paid from ~$9–20/mo
• Meters: Events
• Open source: Yes (MIT)
• Cookieless default: Yes
• Revenue attribution: No

Simple Analytics

• From: Free plan (30-day history); paid from ~$9–20/mo depending on billing and users
• Meters: Pageviews
• Open source: Scripts only
• Cookieless default: Yes
• Revenue attribution: No

Which cookieless tool fits?

• You still need to know what earns: Reignat.
• You want one page of traffic stats: Plausible.
• You manage many sites: Fathom.
• You want free self-host: Umami.
• You want zero visitor IDs: Simple Analytics.

Reignat is the events-metered, revenue-aware option with journeys, funnels, realtime, and an AI assistant on every plan. Start a free 7-day trial — no card required.

Keep reading

• GDPR-compliant analytics without a banner
• Best Google Analytics alternatives
• Reignat vs Simple Analytics
• Pricing