The best Google Analytics alternatives in 2026

TL;DR: The best Google Analytics alternative in 2026 for most product and SaaS teams is Reignat: one cookieless script with revenue attribution, visitor journeys, funnels, realtime, and an AI assistant, from $9/mo for 10,000 events. Plausible and Fathom win on simple aggregate dashboards and multi-site pageview plans; Umami and Matomo win if you want to self-host; Simple Analytics wins if you refuse any visitor identifier.

Google Analytics 4 is free at almost any scale, so an alternative has to earn the switch. Teams leaving GA usually want one of three things: no cookie banner friction, data that never feeds an ad network, or a dashboard they can read without a course. The tools below are the ones that keep showing up in that search — with honest trade-offs, not a content-farm scorecard.

If you already compared vendors on our Reignat vs Google Analytics page, this post zooms out: how the whole category stacks up, what each meter actually means, and which fit wins for which team.

Check the meter before the price

Two tools can both say "$9 a month" and mean different things. Some meter pageviews (one page load). Others meter events (a pageview or anything you tag — signup, purchase, click). If you only look at pages, a pageview meter stretches further; if you tag conversions, compare event meters honestly. Reignat meters events. Read the meter line on every plan before the dollar amount.

The seven alternatives, ranked by fit

01. Reignat

That's us

Revenue-first, privacy-friendly analytics with journeys, funnels, realtime, and an AI assistant — every feature on every plan.

Price: From $9/mo for 10,000 events (7-day trial).

Strengths

• Revenue attributed back to page, source, and campaign
• Visitor journeys, funnels, realtime map, and Core Web Vitals in one dashboard
• AI assistant for plain-language questions
• Unlimited websites; one usage-based plan with every feature included
• Lightweight cookieless script (~2 KB)

Trade-offs

• Hosted product — not a self-host binary
• Meters events, so tagged conversions count toward the same allowance
• Younger than Plausible, Fathom, or Matomo

02. Plausible

The default lightweight, open-source privacy dashboard: one clean page of numbers.

Price: From ~$9/mo for 10,000 pageviews (Starter); Growth/Business unlock more features.

Strengths

• Simplest dashboard in the category
• EU-owned and EU-hosted cloud
• Open source and self-hostable

Trade-offs

• Funnels, journeys, and revenue sit on higher tiers
• Custom events share the pageview meter
• Aggregate-first — less per-visitor depth on entry plans

03. Fathom

Flat, multi-site pricing for people with many properties or high untagged traffic.

Price: From $15/mo for 100,000 pageviews (50+ sites on entry plans).

Strengths

• Generous site counts on every plan
• Strong pageview allowance at the entry tier
• Imports from Universal Analytics and GA4

Trade-offs

• Aggregate-only by design — no individual visitor trail
• Custom events share the pageview meter
• Hosted product is closed source

04. Umami

The free self-host choice, with a hosted cloud if you would rather not run a server.

Price: Free self-hosted; Umami Cloud free Hobby (~100k events), paid from ~$9–20/mo.

Strengths

• Genuinely free if you run your own stack
• Clean, familiar dashboard
• Open source with a simple license

Trade-offs

• Self-hosting is yours to maintain and back up
• No payment-provider revenue attribution
• Less depth on funnels and journeys than product analytics tools

05. Simple Analytics

The most privacy-maximal option: no visitor IDs at all, by design.

Price: Free plan (30-day history); paid from ~$9–20/mo depending on billing and users.

Strengths

• No visitor identifiers whatsoever
• A free forever tier with limited history
• Embeddable public charts

Trade-offs

• Extra users often billed separately
• No cross-session journeys, on purpose
• Deliberately shallow compared with revenue-first tools

06. DataFast

Events-metered analytics aimed at founders who want revenue in the same view.

Price: From ~$9/mo for a low event tier (often single-site on entry).

Strengths

• Revenue-minded from the start
• Events metering makes comparisons with Reignat straightforward
• Cookieless mode available

Trade-offs

• Entry plans may limit sites
• Smaller importer and ecosystem footprint
• Younger category player

07. Matomo

The heavyweight for teams that want GA-level depth they can host themselves.

Price: Free self-host; Matomo Cloud paid (tiered); plugins add cost on-prem.

Strengths

• Deepest feature set of the open-source options
• Self-hostable with full data ownership
• Long track record and large ecosystem

Trade-offs

• Heavier to run and to read than lightweight tools
• Some features are paid plugins on top
• Closer to GA's complexity than away from it
• Cookie / consent posture depends on configuration

Side by side

A quick comparison. Prices were checked against each product's public pricing on 2026-08-28 and change often — confirm the current plan and meter before you commit.

Reignat

• From: From $9/mo for 10,000 events (7-day trial)
• Meters: Events
• Open source: No (managed product)
• Cookieless default: Yes
• Revenue attribution: Yes (Stripe, Polar, Paddle, Lemon Squeezy, Dodo, RevenueCat, custom)

Plausible

• From: From ~$9/mo for 10,000 pageviews (Starter); Growth/Business unlock more features
• Meters: Pageviews
• Open source: Yes (self-host Community Edition)
• Cookieless default: Yes
• Revenue attribution: Business plan / limited

Fathom

• From: From $15/mo for 100,000 pageviews (50+ sites on entry plans)
• Meters: Pageviews
• Open source: Lite only (hosted is closed source)
• Cookieless default: Yes
• Revenue attribution: No

Umami

• From: Free self-hosted; Umami Cloud free Hobby (~100k events), paid from ~$9–20/mo
• Meters: Events
• Open source: Yes (MIT)
• Cookieless default: Yes
• Revenue attribution: No

Simple Analytics

• From: Free plan (30-day history); paid from ~$9–20/mo depending on billing and users
• Meters: Pageviews
• Open source: Scripts only
• Cookieless default: Yes
• Revenue attribution: No

DataFast

• From: From ~$9/mo for a low event tier (often single-site on entry)
• Meters: Events
• Open source: No
• Cookieless default: Yes
• Revenue attribution: Partial / built-in focus

Matomo

• From: Free self-host; Matomo Cloud paid (tiered); plugins add cost on-prem
• Meters: Mixed / plugins
• Open source: Yes (core)
• Cookieless default: Depends / no
• Revenue attribution: Via plugins / ecommerce features

So which one should you pick?

• You want revenue tied to its source, journeys, funnels, and an AI-readable dashboard: Reignat.
• You want the simplest possible switch off GA4: Plausible.
• You run many sites or have high untagged traffic: Fathom.
• You want to pay nothing and will run a server: Umami or Matomo.
• You refuse any visitor identifier at all: Simple Analytics.
• You want founder-focused revenue events on a single site: DataFast or Reignat.

Reignat is the events-metered, revenue-aware option with journeys, funnels, realtime, and an AI assistant on every plan. Start a free 7-day trial — no card required.

Keep reading

• Reignat vs Google Analytics
• How to switch from Google Analytics
• Is Google Analytics GDPR compliant?
• Best cookieless analytics tools