The best Plausible alternatives in 2026

TL;DR: Plausible remains excellent at a simple, cookieless dashboard. The best Plausible alternative depends on what you outgrew: Reignat if you need revenue, journeys, and funnels without a feature tier; Fathom if you need flat multi-site pageview pricing; Umami if you want free self-hosting; Simple Analytics if you want zero visitor IDs; Matomo if you want GA-depth on your own servers.

Plausible proved privacy-first analytics can be readable. Teams usually look for alternatives when they need conversion depth, different pricing shape, or self-hosting — not when they hate the product. See also Reignat vs Plausible for a direct head-to-head.

Check the meter before the price

Two tools can both say "$9 a month" and mean different things. Some meter pageviews (one page load). Others meter events (a pageview or anything you tag — signup, purchase, click). If you only look at pages, a pageview meter stretches further; if you tag conversions, compare event meters honestly. Reignat meters events. Read the meter line on every plan before the dollar amount.

Five Plausible alternatives

01. Reignat

That's us

Revenue-first, privacy-friendly analytics with journeys, funnels, realtime, and an AI assistant — every feature on every plan.

Price: From $9/mo for 10,000 events (7-day trial).

Strengths

• Revenue attributed back to page, source, and campaign
• Visitor journeys, funnels, realtime map, and Core Web Vitals in one dashboard
• AI assistant for plain-language questions
• Unlimited websites; one usage-based plan with every feature included
• Lightweight cookieless script (~2 KB)

Trade-offs

• Hosted product — not a self-host binary
• Meters events, so tagged conversions count toward the same allowance
• Younger than Plausible, Fathom, or Matomo

02. Fathom

Flat, multi-site pricing for people with many properties or high untagged traffic.

Price: From $15/mo for 100,000 pageviews (50+ sites on entry plans).

Strengths

• Generous site counts on every plan
• Strong pageview allowance at the entry tier
• Imports from Universal Analytics and GA4

Trade-offs

• Aggregate-only by design — no individual visitor trail
• Custom events share the pageview meter
• Hosted product is closed source

03. Umami

The free self-host choice, with a hosted cloud if you would rather not run a server.

Price: Free self-hosted; Umami Cloud free Hobby (~100k events), paid from ~$9–20/mo.

Strengths

• Genuinely free if you run your own stack
• Clean, familiar dashboard
• Open source with a simple license

Trade-offs

• Self-hosting is yours to maintain and back up
• No payment-provider revenue attribution
• Less depth on funnels and journeys than product analytics tools

04. Simple Analytics

The most privacy-maximal option: no visitor IDs at all, by design.

Price: Free plan (30-day history); paid from ~$9–20/mo depending on billing and users.

Strengths

• No visitor identifiers whatsoever
• A free forever tier with limited history
• Embeddable public charts

Trade-offs

• Extra users often billed separately
• No cross-session journeys, on purpose
• Deliberately shallow compared with revenue-first tools

05. Matomo

The heavyweight for teams that want GA-level depth they can host themselves.

Price: Free self-host; Matomo Cloud paid (tiered); plugins add cost on-prem.

Strengths

• Deepest feature set of the open-source options
• Self-hostable with full data ownership
• Long track record and large ecosystem

Trade-offs

• Heavier to run and to read than lightweight tools
• Some features are paid plugins on top
• Closer to GA's complexity than away from it
• Cookie / consent posture depends on configuration

Side by side

A quick comparison. Prices were checked against each product's public pricing on 2026-08-28 and change often — confirm the current plan and meter before you commit.

Reignat

• From: From $9/mo for 10,000 events (7-day trial)
• Meters: Events
• Open source: No (managed product)
• Cookieless default: Yes
• Revenue attribution: Yes (Stripe, Polar, Paddle, Lemon Squeezy, Dodo, RevenueCat, custom)

Plausible

• From: From ~$9/mo for 10,000 pageviews (Starter); Growth/Business unlock more features
• Meters: Pageviews
• Open source: Yes (self-host Community Edition)
• Cookieless default: Yes
• Revenue attribution: Business plan / limited

Fathom

• From: From $15/mo for 100,000 pageviews (50+ sites on entry plans)
• Meters: Pageviews
• Open source: Lite only (hosted is closed source)
• Cookieless default: Yes
• Revenue attribution: No

Umami

• From: Free self-hosted; Umami Cloud free Hobby (~100k events), paid from ~$9–20/mo
• Meters: Events
• Open source: Yes (MIT)
• Cookieless default: Yes
• Revenue attribution: No

Simple Analytics

• From: Free plan (30-day history); paid from ~$9–20/mo depending on billing and users
• Meters: Pageviews
• Open source: Scripts only
• Cookieless default: Yes
• Revenue attribution: No

Matomo

• From: Free self-host; Matomo Cloud paid (tiered); plugins add cost on-prem
• Meters: Mixed / plugins
• Open source: Yes (core)
• Cookieless default: Depends / no
• Revenue attribution: Via plugins / ecommerce features

When to stay on Plausible vs switch

• Stay on Plausible if a single clean traffic page is enough and your plan tier already includes what you need.
• Switch to Reignat if you want revenue attribution, visitor journeys, and funnels without unlocking a higher product tier.
• Switch to Fathom if many sites and large pageview buckets matter more than per-visitor trails.
• Switch to Umami or Matomo if owning the stack is non-negotiable.

Reignat keeps Plausible's privacy-first promise and adds the depth growing sites reach for next. Start a free 7-day trial — no card required.

Keep reading

• Reignat vs Plausible
• Best Google Analytics alternatives
• Best analytics for SaaS
• Pricing