August 28, 20263 min read

Plausible vs Fathom (2026)

Egger & Co

Company

TL;DR: Plausible wins on simplicity and open-source self-hosting. Fathom wins on multi-site pageview plans. Reignat wins when you need cookieless analytics plus revenue, funnels, and visitor journeys.

These two define lightweight privacy analytics. The choice is rarely "which is good" — both are — and mostly "which meter and site model fits." For Reignat head-to-heads, see vs Plausible and vs Fathom.

Check the meter before the price

Two tools can both say "$9 a month" and mean different things. Some meter pageviews (one page load). Others meter events (a pageview or anything you tag — signup, purchase, click). If you only look at pages, a pageview meter stretches further; if you tag conversions, compare event meters honestly. Reignat meters events. Read the meter line on every plan before the dollar amount.

Head to head

Plausible

The default lightweight, open-source privacy dashboard: one clean page of numbers.

Price: From ~$9/mo for 10,000 pageviews (Starter); Growth/Business unlock more features.

Strengths: Simplest dashboard in the category; EU-owned and EU-hosted cloud; Open source and self-hostable.

Trade-offs: Funnels, journeys, and revenue sit on higher tiers; Custom events share the pageview meter; Aggregate-first — less per-visitor depth on entry plans.

Fathom

Flat, multi-site pricing for people with many properties or high untagged traffic.

Price: From $15/mo for 100,000 pageviews (50+ sites on entry plans).

Strengths: Generous site counts on every plan; Strong pageview allowance at the entry tier; Imports from Universal Analytics and GA4.

Trade-offs: Aggregate-only by design — no individual visitor trail; Custom events share the pageview meter; Hosted product is closed source.

Reignat

Revenue-first, privacy-friendly analytics with journeys, funnels, realtime, and an AI assistant — every feature on every plan.

Price: From $9/mo for 10,000 events (7-day trial).

Strengths: Revenue attributed back to page, source, and campaign; Visitor journeys, funnels, realtime map, and Core Web Vitals in one dashboard; AI assistant for plain-language questions.

Trade-offs: Hosted product — not a self-host binary; Meters events, so tagged conversions count toward the same allowance; Younger than Plausible, Fathom, or Matomo.

Side by side

A quick comparison. Prices were checked against each product's public pricing on 2026-08-28 and change often — confirm the current plan and meter before you commit.

Plausible

From: From ~$9/mo for 10,000 pageviews (Starter); Growth/Business unlock more features
Meters: Pageviews
Open source: Yes (self-host Community Edition)
Cookieless default: Yes
Revenue attribution: Business plan / limited

Fathom

From: From $15/mo for 100,000 pageviews (50+ sites on entry plans)
Meters: Pageviews
Open source: Lite only (hosted is closed source)
Cookieless default: Yes
Revenue attribution: No

Reignat

From: From $9/mo for 10,000 events (7-day trial)
Meters: Events
Open source: No (managed product)
Cookieless default: Yes
Revenue attribution: Yes (Stripe, Polar, Paddle, Lemon Squeezy, Dodo, RevenueCat, custom)

Pick one

Simplest UI + optional self-host: Plausible.
Many sites, high untagged traffic: Fathom.
Revenue, journeys, funnels on every plan: Reignat.

Reignat is the events-metered, revenue-aware option with journeys, funnels, realtime, and an AI assistant on every plan. Start a free 7-day trial — no card required.

Keep reading

Frequently asked questions

Is Plausible or Fathom better?

Plausible if you want the simplest dashboard and optional self-hosting. Fathom if you need many sites and larger pageview buckets. Neither focuses on revenue attribution the way Reignat does.

Which is cheaper, Plausible or Fathom?

Plausible starts near $9/mo for 10k pageviews. Fathom starts near $15/mo for 100k pageviews across many sites. Cheaper depends on traffic and site count.

What if I need revenue and journeys?

Choose Reignat. See Reignat vs Plausible and Reignat vs Fathom for product detail.