Plausible vs Fathom vs Simple Analytics (2026)

TL;DR: Plausible, Fathom, and Simple Analytics are the classic privacy trio. Plausible is the simplest; Fathom packs sites and pageviews; Simple Analytics goes furthest on no identifiers. Reignat adds revenue attribution and journeys none of the three put first.

If you are leaving GA for privacy, this trio is your shortlist. Add Reignat when "private" is not enough and you still need to know what earns.

Check the meter before the price

Two tools can both say "$9 a month" and mean different things. Some meter pageviews (one page load). Others meter events (a pageview or anything you tag — signup, purchase, click). If you only look at pages, a pageview meter stretches further; if you tag conversions, compare event meters honestly. Reignat meters events. Read the meter line on every plan before the dollar amount.

The three — plus Reignat

Plausible

The default lightweight, open-source privacy dashboard: one clean page of numbers.

Price: From ~$9/mo for 10,000 pageviews (Starter); Growth/Business unlock more features.

Strengths: Simplest dashboard in the category; EU-owned and EU-hosted cloud; Open source and self-hostable.

Trade-offs: Funnels, journeys, and revenue sit on higher tiers; Custom events share the pageview meter; Aggregate-first — less per-visitor depth on entry plans.

Fathom

Flat, multi-site pricing for people with many properties or high untagged traffic.

Price: From $15/mo for 100,000 pageviews (50+ sites on entry plans).

Strengths: Generous site counts on every plan; Strong pageview allowance at the entry tier; Imports from Universal Analytics and GA4.

Trade-offs: Aggregate-only by design — no individual visitor trail; Custom events share the pageview meter; Hosted product is closed source.

Simple Analytics

The most privacy-maximal option: no visitor IDs at all, by design.

Price: Free plan (30-day history); paid from ~$9–20/mo depending on billing and users.

Strengths: No visitor identifiers whatsoever; A free forever tier with limited history; Embeddable public charts.

Trade-offs: Extra users often billed separately; No cross-session journeys, on purpose; Deliberately shallow compared with revenue-first tools.

Reignat

Revenue-first, privacy-friendly analytics with journeys, funnels, realtime, and an AI assistant — every feature on every plan.

Price: From $9/mo for 10,000 events (7-day trial).

Strengths: Revenue attributed back to page, source, and campaign; Visitor journeys, funnels, realtime map, and Core Web Vitals in one dashboard; AI assistant for plain-language questions.

Trade-offs: Hosted product — not a self-host binary; Meters events, so tagged conversions count toward the same allowance; Younger than Plausible, Fathom, or Matomo.

Side by side

A quick comparison. Prices were checked against each product's public pricing on 2026-08-28 and change often — confirm the current plan and meter before you commit.

Plausible

• From: From ~$9/mo for 10,000 pageviews (Starter); Growth/Business unlock more features
• Meters: Pageviews
• Open source: Yes (self-host Community Edition)
• Cookieless default: Yes
• Revenue attribution: Business plan / limited

Fathom

• From: From $15/mo for 100,000 pageviews (50+ sites on entry plans)
• Meters: Pageviews
• Open source: Lite only (hosted is closed source)
• Cookieless default: Yes
• Revenue attribution: No

Simple Analytics

• From: Free plan (30-day history); paid from ~$9–20/mo depending on billing and users
• Meters: Pageviews
• Open source: Scripts only
• Cookieless default: Yes
• Revenue attribution: No

Reignat

• From: From $9/mo for 10,000 events (7-day trial)
• Meters: Events
• Open source: No (managed product)
• Cookieless default: Yes
• Revenue attribution: Yes (Stripe, Polar, Paddle, Lemon Squeezy, Dodo, RevenueCat, custom)

Decision guide

• One clean dashboard: Plausible.
• Agency / many sites: Fathom.
• Zero visitor IDs: Simple Analytics.
• Privacy + revenue + journeys: Reignat.

Reignat is the events-metered, revenue-aware option with journeys, funnels, realtime, and an AI assistant on every plan. Start a free 7-day trial — no card required.

Keep reading

• Plausible vs Fathom
• Best cookieless analytics tools
• Reignat vs Simple Analytics
• Best Google Analytics alternatives