Umami vs Plausible (2026)

TL;DR: Umami vs Plausible is the self-host vs polished-cloud debate. Umami wins on free DIY. Plausible wins on hosted simplicity. Reignat wins when cookieless analytics must also explain revenue.

Developers love both. Pick based on whether you want to run Node/Postgres forever.

Check the meter before the price

Two tools can both say "$9 a month" and mean different things. Some meter pageviews (one page load). Others meter events (a pageview or anything you tag — signup, purchase, click). If you only look at pages, a pageview meter stretches further; if you tag conversions, compare event meters honestly. Reignat meters events. Read the meter line on every plan before the dollar amount.

Compared

Umami

The free self-host choice, with a hosted cloud if you would rather not run a server.

Price: Free self-hosted; Umami Cloud free Hobby (~100k events), paid from ~$9–20/mo.

Strengths: Genuinely free if you run your own stack; Clean, familiar dashboard; Open source with a simple license.

Trade-offs: Self-hosting is yours to maintain and back up; No payment-provider revenue attribution; Less depth on funnels and journeys than product analytics tools.

Plausible

The default lightweight, open-source privacy dashboard: one clean page of numbers.

Price: From ~$9/mo for 10,000 pageviews (Starter); Growth/Business unlock more features.

Strengths: Simplest dashboard in the category; EU-owned and EU-hosted cloud; Open source and self-hostable.

Trade-offs: Funnels, journeys, and revenue sit on higher tiers; Custom events share the pageview meter; Aggregate-first — less per-visitor depth on entry plans.

Reignat

Revenue-first, privacy-friendly analytics with journeys, funnels, realtime, and an AI assistant — every feature on every plan.

Price: From $9/mo for 10,000 events (7-day trial).

Strengths: Revenue attributed back to page, source, and campaign; Visitor journeys, funnels, realtime map, and Core Web Vitals in one dashboard; AI assistant for plain-language questions.

Trade-offs: Hosted product — not a self-host binary; Meters events, so tagged conversions count toward the same allowance; Younger than Plausible, Fathom, or Matomo.

Side by side

A quick comparison. Prices were checked against each product's public pricing on 2026-08-28 and change often — confirm the current plan and meter before you commit.

Umami

• From: Free self-hosted; Umami Cloud free Hobby (~100k events), paid from ~$9–20/mo
• Meters: Events
• Open source: Yes (MIT)
• Cookieless default: Yes
• Revenue attribution: No

Plausible

• From: From ~$9/mo for 10,000 pageviews (Starter); Growth/Business unlock more features
• Meters: Pageviews
• Open source: Yes (self-host Community Edition)
• Cookieless default: Yes
• Revenue attribution: Business plan / limited

Reignat

• From: From $9/mo for 10,000 events (7-day trial)
• Meters: Events
• Open source: No (managed product)
• Cookieless default: Yes
• Revenue attribution: Yes (Stripe, Polar, Paddle, Lemon Squeezy, Dodo, RevenueCat, custom)

Pick

• Free self-host: Umami.
• Hosted simplicity: Plausible.
• Hosted + revenue + journeys: Reignat.

Reignat is the events-metered, revenue-aware option with journeys, funnels, realtime, and an AI assistant on every plan. Start a free 7-day trial — no card required.

Keep reading

• Best open-source analytics tools
• Best Plausible alternatives
• Reignat vs Plausible
• Best Google Analytics alternatives