What is a conversion funnel?
TL;DR: A conversion funnel shows where people progress and where they leave on the way to a goal. It is one of the highest-leverage views in analytics once events are clean.
Hands-on: how to set up a conversion funnel and funnels docs.
How to read drop-off
A sharp fall between step 2 and 3 is a product or copy problem, not a traffic problem. Fix the step, do not buy more ads yet.
Funnel hygiene
- Name events consistently
- Use the same environment for definition and QA
- Revisit after major checkout changes
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Keep reading
- How to set up a conversion funnel
- What is event tracking?
- Funnels documentation
- Best analytics for SaaS
Frequently asked questions
What is a conversion funnel?
An ordered sequence of pages or events toward a goal — for example landing → signup → paid — with conversion and drop-off between steps.
How many steps should a funnel have?
As few as tell the truth. Three to five steps beat a twelve-step map nobody trusts.
How do I build a funnel in Reignat?
Define ordered steps from pages and events in the product. See the funnels docs for setup.