What is event tracking?
TL;DR: Event tracking captures the actions that matter between page loads. It powers funnels, goals, and revenue context — and it is why event meters exist.
Setup guide: how to track custom events · docs.
Events vs pageviews
Pageviews answer "what did they see?" Events answer "what did they do?" Growing products need both.
Naming tips
- Use snake_case or a single convention
- Prefer verbs: signup_completed not form1
- Avoid PII in event names or properties
Reignat is the events-metered, revenue-aware option with journeys, funnels, realtime, and an AI assistant on every plan. Start a free 7-day trial — no card required.
Keep reading
- How to track custom events
- What is a conversion funnel?
- Custom events docs
- Check the meter before the price
Frequently asked questions
What is an analytics event?
A named action you record — signup_clicked, plan_upgraded, video_played — optionally with properties. Pageviews are often just a special case of events.
Do events count against my plan?
On event-metered tools like Reignat, yes. On pageview-metered tools, custom events often share the pageview allowance. Read the meter.
How do I send events to Reignat?
Use the tracker API or data attributes. See the custom events docs.